NexaPro: Redesigning the Homepage for a Cutting-Edge AI Solutions Company
September-October 2024
DATE
NexaPRO, a Paris-based startup, empowers businesses to grow smarter and faster by leveraging cutting-edge AI solutions. I had the opportunity to work with this company during my final project at the Ironhack UX/UI bootcamp. Alongside my teammates — Thomas, Leonardo, and Eric — I collaborated to redesign the desktop homepage. Our goal was to create a trustworthy homepage that would explain the complicated process of AI-powered analytics in user-friendly language.
Research, Visual Design, Presentation
ROLE
NexaPRO,
Paris
Paris
CLIENT
Valeriia Platova, Thomas Niclot, Leonardo Ramirez, Eric Kwarteng
TEAM
REASONS
Why did NexaPRO decide to redesign their website?
NexaPRO, a new company, initially designed its website as a first attempt to establish an online presence. However, based on user feedback, it became clear that the site didn’t effectively communicate the product’s value. Consequently, the website wasn’t fully meeting important goals, such as attracting new customers and supporting company growth.
NexaPRO, a new company, initially designed its website as a first attempt to establish an online presence. However, based on user feedback, it became clear that the site didn’t effectively communicate the product’s value. Consequently, the website wasn’t fully meeting important goals, such as attracting new customers and supporting company growth.
RESEARCH
We began our project by conducting research. We surveyed the client’s target audience — small and medium business owners — to gain insights into their attitudes towards AI tools and collect feedback on the client’s website. We conducted the survey using Google Forms, with the client graciously providing access to both their current and prospective clients. You can find the results of our findings on the right:
75%
of users tested are concerned about data privacy and security while using AI
83,3%
of users tested need transparent pricing information to be available on the website
37%
of users tested find product features to be the most important information on the website
34,8%
of users tested would like to see step-by-step demos
USER PERSONA
After collecting key data from our research, we developed a User Persona for NexaPRO: Emanuel from Paris. He is 35 and he is a founder and CEO of a medical imaging startup. Emmanuel has a background in the medical field and launched his startup two years ago, aiming to revolutionize medical imaging technology. He is passionate about his industry and dedicated to improving healthcare through innovation.
Emmanuel, 35
Founder and CEO of a medical imaging startup
Goals and Ambitions
• Optimize costs and time
• Grow the business
• Grow the business
Paris
Frustrations
• Lack of knowledge regarding AI solutions
• Due to the limited budget understanding ROI is crucial, but when the ROI isn't clear, it is difficult to justify the expense
• Due to the limited budget understanding ROI is crucial, but when the ROI isn't clear, it is difficult to justify the expense
Behaviour
• Curious and innovative
• Cautious about data security
• Cautious about data security
CEO of a Small/Medium Business need to find a way to grow their business using AI in a secure and affordable way, because they manage sensitive data with limited financial resources, but are overwhelmed by the large amount of information they need to process
FEATURE PRIORITISATION
Since our goal was to create a trustworthy website that clearly explains NexaPRO’s products, we began brainstorming features to include and prioritized them using the MoSCoW method. We considered which type of website Emanuel would trust and be interested in using for products.
At this stage, it was clear what we needed to prioritize, which made decision-making easier during teamwork.
At this stage, it was clear what we needed to prioritize, which made decision-making easier during teamwork.
Must have
Could have
Should have
Won´t have
Product Packages
Logos of partnership
Book a Demo
Hero text
Values
Explainer videos
News
Press releases
Infographics
Searchbar
Trustpilot ratings
User Reviews
FAQ
Prices
Privacy
Based on survey results, we prioritized the most essential sections as "Must-Haves": Book a Demo, Pricing, Product Packages, Privacy.
Additionally, Partner Logos, FAQ and Values were included to build user trust and provide more information about the company.
Additionally, Partner Logos, FAQ and Values were included to build user trust and provide more information about the company.
MID-FI PROTOTYPE
Based on feature prioritization, we developed a Mid-Fidelity Prototype.
We shared our prototype with the client to assess whether our solution met their needs. Overall, the feedback was quite positive. The only adjustment we needed to make was in the "Our Products" section, which contained too much information. We addressed this issue during the high-fidelity prototyping stage.
We shared our prototype with the client to assess whether our solution met their needs. Overall, the feedback was quite positive. The only adjustment we needed to make was in the "Our Products" section, which contained too much information. We addressed this issue during the high-fidelity prototyping stage.
STYLE TYLE
The design is minimalistic, clean and professional. Mint green was selected as the primary color to evoke a sense of sustainability, trust, and to symbolize fresh, innovative solutions.
HIGH FIDELITY PROTOTYPE
DESKTOP
DESKTOP
Click the prototype
The initial screen creates a professional impression with its clean and minimalist design. A dynamic button encourages users to book a demo, while partner company logos build trust. The navigation bar is structured around the most relevant information for the user, prioritizing the Product and Pricing sections. The CTA button directs users straight to the Product section, where they can find a detailed product overview and transparent pricing information.
NEXT STEPS
Testing
Designing pages: Products, Pricing, About, Contacts
KEY LEARNINGS
After the project presentation, we received positive feedback from our client. Our Stakeholder Kseniia noted, that we fully met the needs of their company and considered all their requests. Hearing this was a pleasure, as we put a lot of effort into the project.
Working with new people in a team is always an adventure. In the beginning, you're stepping into the unknown — you're not familiar with their personalities, strengths, weaknesses, or even the things that frustrate them. It’s a bit like navigating uncharted waters. But if you want the project to succeed, it’s crucial to build strong relationships with your teammates. This means learning how to compromise and finding common ground, even when it’s tough. At the same time, if you truly believe in your solution, don’t be afraid to advocate for it. Explain why you think your idea could elevate the project to the next level, while remaining open to feedback and discussion. Balancing collaboration with conviction is key to driving the team forward.
Thanks for reading!
Working with new people in a team is always an adventure. In the beginning, you're stepping into the unknown — you're not familiar with their personalities, strengths, weaknesses, or even the things that frustrate them. It’s a bit like navigating uncharted waters. But if you want the project to succeed, it’s crucial to build strong relationships with your teammates. This means learning how to compromise and finding common ground, even when it’s tough. At the same time, if you truly believe in your solution, don’t be afraid to advocate for it. Explain why you think your idea could elevate the project to the next level, while remaining open to feedback and discussion. Balancing collaboration with conviction is key to driving the team forward.
Thanks for reading!
P.S.
Our team received an award for Most impressive UI and Animation!